Get rid of yellow tones in blonde hair with the Bleach Blondes Purple Toning Treatment. Powerfully correcting, powerfully hydrating; it's our best-selling purple hair mask.

• The lowdown: A purple hair mask that works to intensively hydrate hair from the inside out.
• You'll love it because: It repairs fragile blonde hair while gently lifting up colour.
• How it works: Acts as a pre-damage shield by safeguarding your hair's natural Keratin from bleaching, UV rays and heat.
• The star ingredient: Sunflower Seed Extract prevents water loss from cuticles, and adds softness and shine.
• Is it right for me? Best for bright blonde hair that's looking thirsty and lacklustre.
• The result? Blonde hair looks brighter and healthier, immediately, while feeling soft and silky.